It’s time to take your social media strategy to the next level and start utilizing Pinterest for business.
Why? This is simply because this mostly untapped social resource might be ideal for showcasing your brand and business to a highly engaged, niche demographic that’s eager to pay.
Pinterest for business is ideal for presenting items and services because it is frequently used as a source of information by many people who are about to make a purchase.
So, what is Pinterest and how does it work?
What is Pinterest?
Pinterest is a visual search engine where you may gather and share photographs of whatever interests you. You may also visually find new hobbies by exploring other Pinterest users’ collections.
Pinterest is a virtual bulletin board where you may “pin” your hobbies, favorite things, and ideas in a visually appealing style that makes browsing your saved stuff enjoyable and easy.
This platform is ideal for storing to-do craft lists, recipes to try, kid-friendly activities, organizational suggestions, and so much more! You could also use Pinterest to “Pin” articles that you’d like to come back to later, as well as life savings ideas and “how-to” postings!
You can also create a Pinterest board if you want to be even more creative. For example, boards like “Gift Ideas for Kids” can be created so that you may simply explore these ideas when you need a gift for a child.
Not only does one need to understand what Pinterest is, but also how it works.
So how does Pinterest work?
How Does Pinterest work?
After we looked into what Pinterest is, the next popular question to ask is how does it work.
Fully understanding how to use social media platforms like Facebook and Instagram doesn’t imply you’ll be able to utilize Pinterest, as this platform has its own set of features.
Here are some of Pinterest’s most important features and functions:
Board: Your profile is mainly made up of these elements. Each board denotes a distinct category. Your boards would be the folders in a filing cabinet if Pinterest were a filing cabinet. Your creativity is unrestricted since you can make as many boards as you like.
Pins: Users add “pins,” or snippets of information, to their boards that are aligned to the category or subject. You may discover them on Pinterest, download them from the Internet, or create your own. Each pin has a picture, a description, and a link.
Repin: When a user saves a pin from another user or brand to his or her board.
Feed: This is a collection of products or content from boards and other people that the user (or company) follows, similar to what you’d see on any other social network.
You may arrange your discoveries with Pinterest’s “Boards” and “Pins.” A board is a grouping of pins with a title such as “Things to do with the kids” or “Places I’d like to visit.”
Then there’s a pin, which is an image that you can pull off the web and use to make a bookmark for that photo so you can refer to that article or website later. You may add pins from photographs on your computer or websites you come across on the internet.
You may also “repin” something that has already been pinned by another Pinterest user. If a buddy of yours spotted a terrific craft on the internet that you’d want to add to your to-do list, you may consider repinning the image to one of your boards so you don’t forget about it.
Features of Pinterest
Browse your home feed
Based on your previous activity, your home feed is where you’ll see Pins, people, and companies we think you’ll like. Pins from the people and boards you choose to follow will also be shown to you.
You can also use the search field to look for Pins by entering keywords. To get ideas for birthday party décor, party food recipes, and birthday present ideas, type “birthday party” into the search box.
Discover new ideas, people, and trends by using the search box. Explore the given subjects or come up with your own. On the search screen, tap Profiles to find creators, personalities, and brands based on your search. Use your camera to generate ideas for your images, and filter beauty results by skin tone or hair type.
Save, share and shop Pins
Pins are bookmarks that individuals use on Pinterest to save stuff they like. Images, video clips, and items may all be used as pins.
If you click on the Pin, you’ll be sent to a website where you can learn how to create it or buy it. As you come across Pins you like, save them to your boards by clicking the red Save button.