5 Features About Pinterest Everyone Should Know

Pinterest is a digital search engine for exploring recipes, lifestyle and fashion ideas, and other inspirations.

With billions of Pins to choose from, you’ll never run out of creative concepts on Pinterest. Save your favorite Pins to boards to keep your ideas organized and easily accessible.

With 175 million monthly active members and thousands of dedicated followers pinning their favorite clothes, recipes, housewares, and more, Pinterest is one of the most popular social networks in the world.

However, the majority of users are likely unaware of secret features and interesting tactics that might improve their Pinterest experience or simply make life easier.

This article will show you 5 Pinterest features that everyone should be aware of.

1. Visual Search Feature

Pinterest has taken use of recent advances in machine learning to train its search engine to recognize photos.

You may now capture photos online or in the physical world using the Pinterest application on your mobile, and Pinterest will locate additional, similar images on the web.

As Pinterest continues to explore its methods and technological advancements, there are a few different ways to search.

You may use the visual search function to locate and even purchase particular goods. You may search the image for specific things by touching the magnifying glass in the corner of a pin.

After that, Pinterest will suggest similar pieces and things for you to buy. You can add anything to your order from a third-party merchant without leaving the application if you see the item you want.

When you perform a visual search, you take a picture of an object and then let Pinterest find similar pictures.

Let’s assume you come across something you like when browsing at a pinned photo. It may be clothing being displayed by someone or a mixer on the counter in the kitchen.

Simply press the search button in the upper right corner of the screen. Then you may resize and drag a frame around that portion of the image. After then, Pinterest will look for it in other places.

Hopefully, you’ll be able to figure out what the item’s brand name is and where you can get it.

2. Group Boards

Pinterest Group Boards, also known as Collaboration Boards, are Pinterest boards that are shared by many Pinterest users.

One Pinterest user owns the Board and has allowed other Pinterest users to submit Pins to it.

Enhanced Dashboards aims to be your assistant. The software makes use of technology to propose sub-boards that help you manage your boards better.

Unless the Board owner specifies differently in the rules, other Pinterest users can be invited to join a group board you’ve joined. You only follow a Pinner’s non-Group Boards and the Group Boards that they own when you follow them.

You aren’t automatically subscribed to the Group Boards they belong to, but you may go to their profile and subscribe to them one by one if that is what you’d prefer. For example, if you have a clothing board with a lot of styles you want to try, organizing them into sub-boards like “party” and “casuals” would make it much easier for you to attempt them.

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3. Lens Feature

The lens allows you to find ideas based on whatever you point your Pinterest camera at. Take a photo of an ingredient to uncover recipes you’ll enjoy, or take a photo of someone’s street style to locate the goods you need to recreate the look.

The Lens function on Pinterest allows you to use the camera on your smartphone to identify décor, clothes, and cuisine you see in the real world.

You may view comparable styles on Pinterest and receive ideas on how to dress them by pointing your camera at a pair of shoes, for example.

4. Shop Tab

Lens camera search results include a Shop tab.

With this feature, you may press the camera in the search bar, snap or upload a photo, and then view a stream of Pins based on goods recognized in that image in the Shop tab.

It also only shows things that are in stock, so you won’t be disappointed if you locate the ideal item just to find out you can’t purchase it.

Every product Pin will also take you straight to the retailer’s checkout page.

The Shop tab in Lens is the most recent addition to a lengthy list of improvements aimed at making shopping on the platform more convenient.

This feature builds on a recent tool that displays a stream of Pins based on search phrases, and it goes hand in hand with the introduction of the Pinterest app on Shopify, which was meant to make it simpler for businesses to sell on the site.

Around half of the products taken using Lens, according to Pinterest, are in the fashion or home décor categories, so it seems logical that they should be more readily shoppable.

5. Personal Notes

Pinterest is a social networking site for individuals who have a lot of ideas and concepts, and it allows them to store them all in one place fast and effortlessly.

However, Pinterest users who are prone to forgetfulness may face a different kind of dilemma like saving a pin and then forgetting what it was about the pin that caused them to save it in the first place.

Don’t be worried, though.

The notes function on Pinterest is the ideal tool. On saved pins, a new section has been added to add private comments, making it simpler to return to the pin and recall what we meant to do. Although notes on pins have been popular for some time, Pinterest just launched “Notes to Self,” which allows users to save private notes on boards when discretion is required, such as when storing a gift idea.

At this moment, you can only add notes to yourself on the iPhone or Android app; these notes are private and only you and your board collaborators can see them.


Pinterest may be underappreciated in certain areas, but it is a tremendous communication tool.

The purpose of this article is to highlight some of Pinterest’s unique features that you might not be aware of. Pinterest’s audience isn’t very varied, but the platform is designed for monetization and discovery, and the Pinterest ethos encourages more originality than many other social networks.

Did you know?

We make courses you can use to level up your Pinterest skills and grow traffic to your blog.

Check out the Mastering Pin Traffic course to see how you can grow your traffic and grow your email list.

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